Why “BlueArtichoke”?

No idea. Possibly because it was near the beginning of the alphabet, without being so obvious as to be “Aardvark IT Solutions”?
The name was chosen when Yellowpages was still a force, so proximity to the “A”s was important, for when people’s fingers were doing the walking. These are all references guaranteed to help you date our origins.

We don’t particularly like blue, or artichokes. It’s a mystery.